Page 111 - Great Communication Secrets of Great Leaders

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STRUCTURING THE STAND-UP LEADERSHIP PRESENTATION
CHAPTER 6
Topic
Growth
Gardening Fertile, bloom, etc.
Change
Cell, embryo, organism, etc.
Biology
Conflict Analogy Word Pictures 89
Civil War
Division, skirmish, battle, war, etc.
Competition Sports Ball
Merger Wedding Bride, groom, ceremony, family, etc.
Celebration Party Milestones, champagne, cake, etc.
8. Review the methods of persuasion suggested by Robert Cial-
dini. Which of the six factors (reciprocation, commitment,
social proof, liking, authority, or scarcity) is most applicable
to your presentation? Develop a paragraph around one or
more of the most relevant factors. Use it as part of your lead-
ership message.
9. Develop your call to action in conjunction with organizational
needs. Consider the following questions to help you craft your
call to action:
What issues are facing the organization?
What problems are tearing at the organization?
What are the strengths of the organization?
What would the organization like to do to overcome its
challenges?
10. Create links between sections. Examine the headings of your
outline and think about how you can link one section to another.
We call these points transitions. Transitions are essential to
organizational unity and help to retain the attention of the audi-
ence. A transition can be as simple as Point 1, Point 2, . . . or
Next, or it can be as creative as a story or anecdote.
11. When you ask colleagues to review your drafts, pass out
candy or movie coupons. Folks will appreciate your gesture
and are likely to go easy on your work.
12. Keep in mind that presentations are never finished, they are
delivered. You may tweak your presentation until the moment
you stand up and deliver it. If you keep an open mind, your
presentation will remain fresh and alive every time you give it.