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48   THE PRACTICE OF INTEGRATED DESIGN



























                      Figure 3.2  Opportunities for cost savings decrease as the project
                     goes along, while the cost for making changes increases dramatically.
                     This is sometimes called the McLeamy Curve, after architect Patrick
                     McLeamy.



                     What Integrated Design Is Not


                     Sometimes, it’s helpful in understanding a slippery concept such as integrated design
                     by describing what it’s NOT. A leading academic text on design process describes
                     what integrated design is not, in this way.*
                       Integrated design is not necessarily “high tech” or specialized technical design, although
                     it may incorporate such elements, especially for larger projects. The focus instead is on the
                     long-term functioning and health of an entire building system or group of systems, not just
                     specific elements, so the interrelation of the various elements is key.
                       Integrated design is not some sort of a traditional “hand off” or sequence of activi-
                     ties, proceeding linearly from owner to architect to engineer to general contractor to
                     subcontractor to occupant; instead there are built-in feedback loops as each step of
                     design is evaluated against the project’s goals. (This is a point I make many times in
                     this book.)
                       Integrated design is not simply design by a committee of peers. Recall the adage
                     that “a camel is a horse designed by a committee.” There is still a requirement for a
                     design leader; however, that leader needs to genuinely welcome design input from all
                     team members.



                     *Adapted from David Posada, in Alison G. Kwok and Walter T. Grondzik, The Green Studio Handbook, 2007,
                     Amsterdam: Elsevier/Architectural Press, pp. 16–17.
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