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Certification can be a double-edged sword, however. Although many organizations will
pursue greening just for the sake of earning that certification—and that’s way better than
not pursuing it at all—many organizations will also just do the minimum and stop. It’s
important to not only achieve the certification, but keep going.
Ideally, to maintain the certification, a metric will be in place that requires certified
datacenters to continually improve.

Helpful Organizations
Going green can be daunting, but you’re not in it alone. You can find help from peers as
well as organizations, worldwide. Table 14-1 lists just some of the organizations out there
that can help you achieve your green goals.

Organization Website Description
Business for Social Link 14-1 Helps companies that are endeavoring to engage in ethical
Responsibility business practices while being responsible to people,
communities, and the environment.
Center for Clean Link 14-2 The Center is located at the University of Tennessee, Knoxville,
Products and Clean and develops, evaluates, and promotes clean technologies.
Technologies
Climate Savers Link 14-3 The World Wildlife Foundation’s initiative for power
consumption and waste in industry.
Consortium on Link 14-4 Formed in 1993 at the University of California, Berkeley, the
Green Design and Consortium works to encourage multidisciplinary research
Manufacturing and education on environmental management, design for
environment, and pollution prevention in critical industries.
Design for the Link 14-5 Part of the U.S. Environmental Protection Agency’s Design
Environment’s for the Environment program, the Computer Display Project
Computer Display evaluates the life cycle, environmental impacts, performance,
Project and cost of liquid crystal displays and cathode ray tubes.
Design for the Link 14-6 Part of the U.S. Environmental Protection Agency’s Design for
Environment’s the Environment program, the Printed Wiring Board Partnership
Printed Wiring examines alternatives to traditional printed wiring boards—the
Board Partnership foundation for virtually all electronic components.
Electronic Power Link 14-7 EPRI was established in 1973 as an independent, nonprofit
Research Institute center for public interest energy and environmental research.
EPRI brings together members, participants, the Institute’s
scientists and engineers, and other leading experts to work
collaboratively on solutions to the challenges of electric power.

TABLE 14-1 Organizations That Can Help Your Green Efforts (www.greenitinfo.com/links)