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104 • Green Project Management

taBle 6.2
The Toyota Way Illustrated
The toyota Way
1. Base your management decisions on a long-term philosophy, even at the expense of
short-term financial goals.
2. Create a continuous process flow to bring problems to the surface.
3. Use “pull” systems to avoid overproduction.
4. Level out the workload (heijunka).
5. Build a culture of stopping to fix problems, to get quality right the first time.
6. Standardized tasks and processes are the foundation for continuous improvement
and employee empowerment.
7. Use visual control so no problems are hidden.
8. Use only reliable, thoroughly tested technology that serves your people and
processes.
9. Grow leaders who thoroughly understand the work, live the philosophy, and teach it
to others.
10. Develop exceptional people and teams who follow your company’s philosophy.
11. Respect your extended network of partners and suppliers by challenging them
and helping them improve.
12. Go and see for yourself to thoroughly understand the situation (genchi
genbutsu).
13. Make decisions slowly by consensus, thoroughly considering all options;
implement decisions rapidly (nemawashi).
14. Become a learning organization through relentless reflection (hansei) and
continuous improvement (kaizen).
Note: Adapted from Jeffrey Liker, The Toyota Way (New York: McGraw-Hill, 2004).

transcendent greenality

Transcendent greenality is something that is not easy to put your finger
on, and therefore is difficult to define. However, when you see this particu-
lar type of greenality, it becomes apparent. I am going to paraphrase one
of my favorite definitions of transcendent quality: “Greenality is neither
mind nor matter, but a third entity independent of the two … even though
Greenality cannot be defined, you know what it is.” Because a particu-
5
lar company has a reputation of achieving greenality, that achievement
is sometimes translated to all products of that company. In other words,
the view of the company’s greenality transcends the more fundamental
definitions of greenality. If a company has a stellar reputation of being
sustainable, including a cute eco-friendly logo, that company may be per-
ceived to have high greenality. We are not saying that the company does
not have high greenality, based on other greenality dimensions, just that