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Developing the Project • 105

taBle 6.3
Deming and Green Quality
Deming Quality Green Quality
Create constancy of purpose for Continually look for ways to green the
improvement of products and services. products and the services of the project.
Adopt a new philosophy. Adopt a new green philosophy and avoid
“greenwashing.”
Cease dependence on mass inspection. Plan greenality into the project.
End the practice of awarding business on Look at more than the cost when awarding
price tag alone. business as the true cost considers all of
the greenality factors as well.
Improve constantly and forever the system Improve the greenality of the project’s
of production and service. processes.
Institute training. Institute training on greening subjects.
Institute leadership. True leadership going forward will include
a commitment to greenality.
Drive out fear. It is OK to suggest areas to improve the
greenality of a project’s product or
process.
Break down barriers between staff areas. Encourage all areas of an organization to
pitch in with greenality.
Eliminate slogans, exhortations, and targets Have greenality be part of the project
for the workforce. manager’s DNA.
Eliminate numerical quotas. Do not limit the extent of greenality of a
project—green should be in the mind-set
of the project team, not a quota to be
accomplished.
Remove barriers to pride of workmanship. There is pride in demonstrating personal
commitment to the environment and
sustainability.
Institute a vigorous program of education Move from the traditional discipline of
and retraining. project management through the
“accidently green” project management to
a disciplined green project management.
Take action to accomplish the Be part of the green project management
transformation. movement.
Note: Adapted from W. Edwards Deming, Out of Crisis, 9th ed. (Cambridge, MA: MIT Press, 1982),
18–96.