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Executing the Project • 115

the project manager may need to convene a separate follow-on greenality
educational meeting.
Emphasize that achieving a high level of greenality will be one of the
key success factors. Show your enthusiasm for greenality—keeping a good
balance between cheerleader and impartial, but well-informed facilitator.
Successfully completing a project is a team effort, and the project manager
will need the help and commitment from each and every team member.
Factors affecting the project’s greenality must be communicated by the
team members as quickly and effectively as are changes to cost, schedule,
or any other of the project’s constraints.
After any walk-on items are dealt with, the next agenda item is feedback.
The PM will have documented issues and concerns throughout the meet-
ing, and now the meeting is opened up for questions and answers. Make
sure that there is time on the agenda for this discussion. If not, the PM
may need a follow-up meeting, or staying true to greening the project pro-
cesses, by greening the project processes themselves, perhaps using shared
media tools, such as Sosius, PSODA, SharePoint, Google Groups, wikis,
and/or blogs, for continued project discussions. Finally, summarize the
meeting, including action items and any follow-up information. The clos-
ing should also include when the PM expects to have the first meeting to
evaluate the project’s progress.

greenality assuranCe
Greenality assurance (GA) is treated similarly to ensuring the quality of the
project. The PM is trying to ascertain whether or not the defined greenal-
ity aspects of the project are being implemented, the greenality of both
the project’s outcome and project’s processes. The first step in the process
is to assess the greenality aspects of the project by comparing and map-
ping these to the organization’s environmental management plan. Using
the project’s sustainability/environmental objectives and risks, along with
the organization’s environmental policy, the project team can access their
effectiveness at any point in time. Along with that, GA could include mea-
surements like earned environmental value management, looking at the
specific earned value of the greenality efforts as compared to the actual
costs of the green efforts, and the earned value of the greenality efforts
as compared to the planned contribution of the greenality effort. It is