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Contents • v
A Rainbow of Green ................................................................. 66
Endnotes .................................................................................... 66
SectIon II Hiking the Project
chapter 5 Project Ideation ................................................................ 71
Why Are Projects Initiated? .....................................................72
How Are Projects Chosen? .......................................................74
Decision-Making Tools and the Green Component ............75
Creating the “Green”-Friendly Decision-Making
Environment ..............................................................................75
Changing the Way People Think about Green ......................76
Decision-Making Tools ............................................................77
Brainstorming .......................................................................77
Reverse Brainstorming ........................................................78
Force Field Analysis ..............................................................79
Cost-Benefit Analysis ...........................................................79
Validation of the Decision ........................................................81
Creating a Green Charter .........................................................82
The Initial Project Kickoff Meeting ........................................83
Acting on the Idea .................................................................... 84
Tools and Techniques............................................................... 84
Greenality of Project Communications .................................85
The Spirit of the Communication ...........................................85
Jeopardy and Escalation Processes ........................................ 86
Greenality of Suppliers .............................................................87
Endnotes .................................................................................... 88
chapter 6 Developing the Project ..................................................... 89
Project Planning ........................................................................89
Sustainability and the WBS .....................................................95
Who and What Are Required for the Project ...................... 96
Greening the People ................................................................. 96
Greening the Schedule ..............................................................97
Greening the Project Purchasing (Procurement)
Process ..................................................................................... 100
