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viii • Contents

chapter 11 At the Top of Their Game .............................................. 189
Patagonia ................................................................................. 190
Timberland ...............................................................................192
Interface ....................................................................................194
Google .......................................................................................196
Office Depot .............................................................................199
Buying Green.......................................................................199
Being Green ........................................................................ 200
Selling Green .......................................................................201
Corporate Social Responsibility .......................................201
Microsoft .................................................................................. 202
What They Do for Us ........................................................ 202
What They Are Doing for Themselves (and Us) ............ 203
General Electric ...................................................................... 204
Ecomagination ................................................................... 206
Steward Advanced Materials—Home of “The Toxin
Terminator” ............................................................................. 206
Sun Chips ................................................................................. 207
Solar Collector Technology .............................................. 207
Summary ................................................................................. 208
Endnotes .................................................................................. 208

chapter 12 Enabling Green to Earn You “Green” ........................... 211

Green Government Purchasing—EPA .................................211
History of the U.S. EPA’s EPP ...........................................212
Principle 1. Environment + Price + Performance
= Environmentally Preferable Purchasing .................212
Principle 2. Pollution Prevention .................................213
Principle 3. Life Cycle Perspective/Multiple
Attributes ........................................................................214
Principle 4. Comparison of Environmental
Impacts ............................................................................214
Principle 5. Environmental Performance
Information.....................................................................215
Grants and Rebates..................................................................216
What Is Available? ..............................................................216