Page 229 - Grow from Within Mastering Corporate Entrepreneurship and Innovation

214 grow from within

potential corporate entrepreneurs from within the ranks, and
offer them opportunities to contribute, illustrating the power of
corporate entrepreneurship to advance careers, create new
growth, and beat the competition. With the right leadership,
corporate entrepreneurship can become a differentiating com-
petency in its own right.

Summary

Most meaningful endeavors require leadership. This is partic-
ularly true for the creation of new businesses within established
companies. The key elements of a senior leader’s role are

Frame Provide strategic framing
Proselytize Validate and promote
Allocate Allocate resources with commitment
Coach Recruit, motivate, and educate
Track Track performance against metrics
Embody Lead by example

The key elements of the corporate entrepreneurship group
leader’s role are

Promote Advocate across the company and beyond
Navigate Become the consummate politician
Recruit Attract and retain the right mix of talent
Coach Motivate and enable your team
Focus Build and balance the project portfolio
Manage the process Oversee management processes