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Learn from E very where      219


              conductor research organization. A medical company seeking
              a biosample collection system found a solution at NASA.
                 These nonobvious connections are not made simply by post-
              ing problems and solutions on an electronic bulletin board.
              Rather, clients work carefully with these intermediary compa-
              nies to develop a concise statement of the technical need in a
              way that is general enough to protect the client’s proprietary
              information but specific enough to allow potential solution
              providers to suggest answers. These intermediaries also help
              clients and solution providers navigate the business issues
              involved in negotiating and closing deals.
                 In their 2007 book The Global Brain, Rensselaer Polytechnic
              Institute professor Satish Nambisan and Kellogg School of
              Management professor Mohanbir Sawhney named a new kind
              of intermediary, an innovation capitalist, who applies venture
              capital concepts to early-stage intellectual property. For
              instance, Intellectual Ventures LLC invests in clusters of
              patents relevant to particular commercialization domains. It
              seeks out the “diamonds in the rough” among the thousands
              of patents in the world and then assembles a portfolio that can
              be sold to companies interested in commercializing them. This
              consolidation creates value for its clients both by identifying
              high-quality patents and by covering the relevant territory,
              which can accelerate innovation and commercialization.
                 In the same book, Nambisan and Sawhney defined four
              models of innovation based on external networks, distin-
              guished by whether network leadership is centralized or dif-
              fused and whether the space for innovation is defined or
              emergent. Crossing these two dimensions yields four basic
              models:

              • Orchestra (centralized leadership, defined innovation
                 space). A diverse set of partners collaborates around a
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