Page 274 - Grow from Within Mastering Corporate Entrepreneurship and Innovation
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            New business design, 49–90          lacking/losing focus, 37–39
              corporate entrepreneurship as, 69–73  pure-play challenge, 44–47
              fundamental factors in, 49–51  Platform innovation, 62–63, 143
              holistic view of, 52–54        Political strategy for new business, 50
              and Innovation Radar tool, 60–69  Porras, Jerry, 230
              as iterative process, 88–89    Portable digital music, 2–3
              steps in, 75–78                Porter, Michael, 54–55, 248
              and transition and scaling challenges,  Presence innovation, 60–61, 67
                 170                         Prioritizing uncertainties step, 86–88
            New product development, 23      Process innovation, 60–61, 65–66
            Nexell, 202                      Procter & Gamble (P&G), 62, 155, 217, 223
            NineSigma, 218–219               Producer Model, 95, 122–133, 143, 153,
            Nissan, 63                            164–165
            Nontraditional outlets (NTOs), 67   building credibility and trust in,
            Non-Traditional Research and Innova-  132–133
                 tion (Baxter), 30–31, 147–148,  at Cargill, 123–127, 131, 132
                 201–211                        at Cisco, 127–132
                                                implementing, 160–161
            Objectives, 3–4                     and isolation of team, 42
              clarity of, 14                 Product innovation, 53, 72, 78
              for corporate entrepreneurship, 3–4,  Program leadership, 191–200, 211
                 138–139, 141–143            Project leadership, 211
              of corporate entrepreneurship teams,  Public companies, corporate entrepre-
                 40–41                            neurship in, 44–45
              delineating, 156               Publilius Syrus, 175
            O’Connor, Gina, 212              Pure-play challenge, 44–47
            Offering innovation, 60–62
            Open innovation, 216–221, 229    Quick wins, 161–162
            Opportunist Model, 94–99         QuikTrip, 57
            Orchestra model of innovation, 219–220
            Organic growth, 2, 7             Radical Innovation (Leifer), 15, 159–160
            Organization innovation, 66      Razeghi, Andrew, 5, 227
            Organizational uncertainty, 92–94  Recruiting for teams, 195–197
                                             Refining/selecting business system con-
            Packard, David, 245                   cepts step, 85–86
            Page, Larry, 101, 183–184        Regulatory environment, 152–153
            Palo Alto Research Center (PARC), 242,  Rensselaer Polytechnic Institute (RPI), 168
                 243                         Research and development (R&D),
            Parkinson, Bob, 30                    239–241, 248
            Partnerships, R&D, 248           Resistance, overcoming, 180–181
            Patchen, David, 123–124          Resource uncertainty, 93, 94
            Perry, William J., 178–179, 188–191  Resources for entrepreneurship, 158–161,
            P&G (see Procter & Gamble)            185–186, 211–212
            Phase-gate methods, 247          “Retooling R&D” (Hargadon), 15
            Pinchot, Gifford, 245            Riedel, Norbert, 30, 145, 201–205, 207–211
            Pitfalls of corporate entrepreneurship,  Rogers, P. Clint, 224–225
                 32–47                       Rogers, Steven, 24–25
              changes in strategic priorities, 43–44  Rosenbloom, Richard, 240
              concept myopia, 36–37
              culture change trap, 39–41     Saeco, 74
              efficiency constraint, 33–35   SAIC Motor, 34–35
              insulation vs. isolation, 41–43  Salesforce.com, 81–82
              internal bias, 35–36           Satellite navigation systems, 15
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