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Notes 171

.net /2009/12/05/28-days-of-holiday-gif t-ideas
-%E2%80%93-day-9 (accessed July 26, 2010).

CHAPTER 2

1. John Medina, Brain Rules: 12 Principles for Surviving and
Thriving at Work, Home, and School (Seattle: Pear Press,
2008), 234.
2. Chris Delp and Jeffrey Jones, “Communicating Informa-
tion to Patients: The Use of Cartoon Illustrations to Improve
Comprehension of Instructions,” Academic Emergency
Medicine 3, no. 3 (2008): 264–270.
3. Deborah Nelson and Kim-Phong L. Vu, “Effects of a Mne-
monic Technique on Subsequent Recall of Assigned and
Self-Generated Passwords,” HCI 8 (2009): 693–701.
4. Nanci Bell, Visualizing and Verbalizing: For Language
Comprehension and Thinking (Nancibell Inc, 2007).
5. Sarah Blaskovich, “Success Stories—Brian Scudamore:
Trash Is His Treasure,” Success magazine, http://www
.successmagazine.com/success-stories-brian-scudamore/
PARAMS/article/688.
6. Stephen J. Hoch, Howard C. Kunreuther, and Robert Gun-
ther. Wharton on Making Decisions (New York: Wiley,
2004).
7. Carmine Gallo. The Presentation Secrets of Steve Jobs:
How to Be Insanely Great in Front of Any Audience (New
York: McGraw-Hill, 2009).
8. John Medina, Brain Rules (Seattle: Pear Press, 2008).