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172 Notes

9. Allan Paivio, “Mental Imagery in Associative Learning
and Memory,” Psychological Review 3 (1969): 241–263.
10. John Jacob O’Neil, Prodigal Genius: The Life of Nikola
Tesla (Albuquerque: Brotherhood of Life, 1994), 257.
11. Richard P. Feynman, Surely You’re Joking, Mr. Feynman!
(Adventures of a Curious Character) (New York: W.W.
Norton & Company, 1997).

CHAPTER 3

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Off Today What You Will Regret Tomorrow?” Journal of
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5. Suzanne B. Shu and Ayelet Gneezy, “Procrastination of
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