Page 182 - Hard Goals

Notes 173

2010. http://www.marketingpower.com/AboutAMA/
Documents/JMR_Forthcoming/Procrastination_Enjoyable
_Experiences.pdf.
6. Richard H. Thaler and Shlomo Benartzi, “Save More
Tomorrow: Using Behavioral Economics to Increase
Employee Saving,” University of Chicago and The Ander-
son School at UCLA, July 2003. http://economics.uchicago
.edu/download/save-more.pdf.
7. Sheena S. Iyengar and Mark R. Lepper, “When Choice
Is Demotivating: Can One Desire Too Much of a Good
Thing?” Journal of Personality and Social Psychology 79,
no. 6 (2000): 995–1006.
8. Sheena Iyengar, G. Huberman, and W. Jiang, “How Much
Choice Is Too Much? Contributions to 401(k) Retirement
Plans,” in Pension Design and Structure: New Lessons
from Behavioral Finance, ed. O. S. Mitchell and S. Utkus
(Oxford University Press, 2004), 83–95.
9. Dan Ariely and Klaus Wertenbroch, “Procrastination,
Deadlines, and Performance: Self-Control by Precommit-
ment,” Psychological Science 13, no. 3 (2002): 219–224.
10. Irwin P. Levin et al., “A Tale of Two Pizzas: Building Up
from a Basic Product Versus Scaling Down from a Fully-
Loaded Product,” Marketing Letters 13, no. 4 (2002):
335–344.