Page 185 - Hard Goals
P. 185
176 Index
Animation for required goals, Colvin, Geoff, 137, 138
123–26 Commitment to a larger goal,
Apple versus Microsoft, 117–18
40–42. See also Jobs, Concrete words, 88–90,
Steve 112–13
Ariely, Dan, 122 Costs, minimizing, 114–18
Armstrong, Lance, 114, 159 Cutting in Half technique,
Attitude versus aptitude, 164–65
137–38
David, Hal, 9
Bacharach, Burt, 9 Deadlines, setting
Baxter, Andrea, 68, 69 choices for, 122–23
Beethoven, Ludwig van, 145 Cutting in Half technique
Beginning your HARD Goal for, 164–65
calling a friend, 166–68 Diffi cult goals
Cutting in Half technique ability to achieve, 132–38
for, 164–65 attention given to,
little push for, 163–64 141–45
Bell, Nanci, 66 better performance with,
Benartzi, Shlomo, 109 139–41
Bezos, Jeff, 2, 14, 81 description of, 2, 6, 12
Brennan, Edward, 71 fear of failure and,
Briggs, John, 90, 91 155–60
Brin, Sergey, 73 learning versus
performance goals,
Calling a friend, 166–68 145–48
Chicago Bulls, 134–35 as noteworthy
Choices, limiting, 120–23 accomplishments,
Churchill, Winston, 10 129–30
Color and animated goals, pride and self-respect
77–78 from, 131–32
