Page 190 - Hard Goals
P. 190
Index 181
Small, Deborah, 37 discounting future payoffs
SMART Goals, 4, 7, 40 and, 99–108
SmartBen software company, limiting choices, 120–23
151–53 making benefi ts sound
Smoking cessation programs, better, 112–13
45–47 minimizing costs, 114–18
Southwest Airlines, 71 putting future benefi ts into
Specifi city, need for, 70–76 present, 110–12
Sproveri, Diana, 54–56 putting present costs into
Starbucks, 68, 69, 72, 73 future, 108–10
Starting your HARD Goal Tversky, Amos, 34, 123
calling a friend, 166–68
Cutting in Half technique Undersetting goals, 12, 148–
for, 164–65 49, 150
little push for, 163–64
Steel, Piers, 96 Vision walls and vision
boards, 68, 69, 74, 76,
Taylor, Quinn, 116–17, 118 82
Tesla, Nikola, 11, 90, 91,
92 Wertenbroch, Klaus, 122
Thaler, Richard, 109, 123 Winfrey, Oprah, 74
Tricks for fi ghting Woods, Tiger, 138
procrastination (how to Words, concrete, 88–90,
stop discounting future 112–13
payoffs) Writing down goals, 84–87
attacking discount rate
directly, 119–20 Zone of Concern, 17, 18, 19
