Page 117 - How to Develop A SUPER-POWER MEMORY

Names and Faces 121
not the face. The reason for this is quite simple. You see,
most of us are what we call "eye-minded." In other words,
things that we see register upon our brains with much more
emphasis than what we hear. You always see the face, but
usually only hear the person's name. That's why most of us,
time after time, have to say, "I recognize your face, but I
can't remember your name."
Not only can this be embarrassing, but can sometimes
hurt in business, and ultimately cost you money. Some peo-
ple try to avoid this embarrassment by trying to trick people
into giving their names before they themselves realize that
their name has been forgotten. This might work occasion-
ally, but not usually, and it still pays to remember the
names. I'm sure you have all heard the old story about the
man who met a business acquaintance whose name he
couldn't recall. He tried to avoid embarrassment by pre-
tending he knew the name, but wasn't sure of the spelling;
so he asked, "How do you spell your name again?" The -
reply was, "The only way it can be spelled, J,O,N,E,S!"
You see, this trick didn't work in this particular case.
Another sneaky way of pretending you didn't forget the
name of someone you should have remembered, is this:—
Merely ask the person what his name is. If he tells you his
second name, you say, "Oh, I wouldn't forget that, it's your
first name I meant." If the person tells you the first name
first, you, of course, say that you knew that, but it was the
second name you wanted. In this way, you get the person's
full name, and it seems as if you only forgot one of the
names. There is only one thing wrong with this little bit
of hocus-pocus. If the person gives you his full name as
soon as you ask for the name in the first place, you're out
of luck.
Then there is the classic example of the fellow who always
asked people whose name he had forgotten, whether they