Page 119 - How to Develop A SUPER-POWER MEMORY

Names and Faces 123
when you see it written in your book. If it did, I don't
think you would feed the ego of the person whose name
you "fished" out of a book instead of out of your memory.
It isn't necessary, I'm sure, for me to tell you how im-
portant it is to remember names and faces. Yet, here is one
of the most common memory complaints of modern times:
"I just can't remember names!" Our way of life today makes
it almost unavoidable to meet many new people every day.
You meet people continually, people you want to remem-
ber, and people that you do not think are important enough
to bother remembering until you meet them again. Then
when it is too late, you realize that you should have tried
to remember.
Would it not be an asset for any salesman to remember
the names of his customers? Or for a doctor to remember
the names of his patients; a lawyer, his clients, etc.? Of
course, it would. Everybody wants to be able to remember
names and faces, but many times an important sale is
nipped in the bud, money is lost, someone is caused to be
embarrassed or a reputation is stained, because someone
forgot an important person's name. Yet, even as far back
as early Greek and Roman civilization, Cicero remem-
bered the names of thousands of his villagers and soldiers,
by using a memory system.
There is a young lady that I've heard of, who is the hat
check girl in a popular New York night club. She has gained
a reputation, because she never issues a check for your hat
or coat. She simply remembers which hat or which coat
belongs to whom. It is said that she never yet has given
anyone the wrong article. This may not seem so important
to you, since it would be just as easy to do it with hat or
coat checks, the way all check-room attendants do it. But
this young lady has made herself into sort of an attraction
at this night club, and her sizable tips prove it. Of course,