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It Pays to Remember Telephone Numbers






               The little  girl  was trying  to  get the telephone  operator  to find
               a telephone number for her.
                 operator:  You  can find that  number  in  your telephone di-
               rectory.
                 little girl: Oh, I can't, I'm standing on it!


               although most of you do not  have  to  stand  on the  tele-
               phone directory in order  to use  the  phone, you do have  to
               use  it quite often  to  look up numbers  that you've forgotten.
               Sure,  many  people feel that it isn't  necessary  to  remember
               phone numbers since  that's just what  the directory is  for;
               but  the  fact remains  that the phone  companies have to keep
               information operators on duty  continually. Next to  forget-
               ting  names  and faces, I  think  the  most common  memory
               complaint  is,  "I simply  can't remember telephone  num-
               bers!"  As  I mentioned in an earlier  chapter, most untrained
               memories  are one-sided. Those  who  usually do remember
               telephone  numbers,  can't remember names, and vice versa.
               Of course, I intend for  you to  be  able to  do both,  and  more,
               with equal proficiency.
                  My good  friend  Richard Himber, famous  musician-
                magician,  realized that most people  couldn't remember
                phone numbers,  so  he  did something about  it. He  made  it
                very simple for everyone to remember his—he just told
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