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It Pays to Remember Telephone Numbers
The little girl was trying to get the telephone operator to find
a telephone number for her.
operator: You can find that number in your telephone di-
rectory.
little girl: Oh, I can't, I'm standing on it!
although most of you do not have to stand on the tele-
phone directory in order to use the phone, you do have to
use it quite often to look up numbers that you've forgotten.
Sure, many people feel that it isn't necessary to remember
phone numbers since that's just what the directory is for;
but the fact remains that the phone companies have to keep
information operators on duty continually. Next to forget-
ting names and faces, I think the most common memory
complaint is, "I simply can't remember telephone num-
bers!" As I mentioned in an earlier chapter, most untrained
memories are one-sided. Those who usually do remember
telephone numbers, can't remember names, and vice versa.
Of course, I intend for you to be able to do both, and more,
with equal proficiency.
My good friend Richard Himber, famous musician-
magician, realized that most people couldn't remember
phone numbers, so he did something about it. He made it
very simple for everyone to remember his—he just told
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