Page 54 - How to Motivate Every Employee

having to do that by holding on to the people you have. Here are
some additional pointers and ideas to remember for motivating and
retaining your talent:
Know what keeps the people who keep you in business: It comes
down to creating an environment where your employees feel right—
a culture that suits them—like at Google, one of the Web’s most suc-
cessful and growing search engines. Here employees play roller
hockey during work hours, bring their dogs to work, and eat lunch
and dinner for free in the company café. The result? Employees
work long, hard hours and love their jobs.
Understand the reasons employees stay: It’s not about the money.
Top performers want to work in a pleasant and progressive environ-
ment where they feel valued and respected. Money is secondary.
Let values and attitude be your guide: What people know is far less
important than what they are. Organizations like Nordstrom,
Rosenbluth International, Nucor Steel, and JetBlue believe that a
truly successful organization is based on finding people with the
right mindset, values, and attitude, not simply experience. Hiring
people whom you want to keep is an important step in building a cul-
ture that makes people want to stay with you.

“Recruit your people everyday, even though your crew is
already on board.”
—Mike Abrashoff, Founder, Grassroots Leadership LLC, Boston, MA

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