Page 25 - How to write effective business English your guide to excellent professional communication by Fiona Talbot

14 How to Write Effective Business English

Dear (client’s name)

Invitation to renew your policy

We would like to invite you to renew your policy, which expires
shortly (date) and would like to ensure that you continue to have
the cover you need.
So please could you read, then complete as necessary, the
enclosed renewal form, and return it to us by (date)?
If you have any questions, I’m here to help (telephone number
and/or e-mail address).

With thanks
Yours sincerely

John Smith

Smith and Co

A letter from my car insurers impressed me easily by ending with a
human touch:

Thank you

Thank you again for insuring your car with us for another year and
we wish you a safe year of driving.

Try to be personable through your writing. People do like it.

Choosing the right style

More examples follow, showing how writers and readers alike can
be confused by differing styles of written English within their own
company.