Page 32 - How to write effective business English your guide to excellent professional communication by Fiona Talbot
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Quality matters
Shine through your writing!
How do you want to be seen? What do you want to be remem-
bered for? To be professional, it’s best to get your business English
writing right, first time and every time. Contribute to your own
success by understanding that each bit of business writing you send
out can be (indeed, should be) viewed as an advertisement for
‘brand you’ as well as for your company. Written words are ‘fro-
zen’ in the point of time in which they were written: judged for
what they are, when we’re not there to explain them.
To succeed they have to be the right words for your commercial
purpose, or you’ll fall at the first hurdle. They also have to be right
from your readers’ point of view, or you’ll fall at the second hurdle.
And what a missed opportunity if you don’t write to impress: to be
the best you can. Don’t settle for less; the competition won’t!
To make mistakes is only human
The trouble is that whatever our proficiency in a language, we’re
all likely to make written mistakes sometimes. A tip that really
works is: don’t expect your writing to be right! You often achieve
better results by expecting it to be wrong. That way you are more
likely to:
