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Urban Wastewater Treatment  299





                   High
                           Demand (D)                Supply (S)
                                                          S¢    S²

                   Price


                                           Q
                                    Q¢
                                                    Market clearing price (P)
                                        P²     P¢



                                                                     High
                       Low
                                          Quantity
              Figure 7.5 Supply and demand curve for water.

              quantity of water (Q) that should be supplied at price P under normal market
              conditions with no government interventions. Whenever there is a scarcity
              of water because of higher demand (population increase) or lower rainfall, or
              when the government decides to conserve water for future use, it needs to
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              reduce the present supply (from Q to Q ). Accordingly, P gives the scarcity
                                                               0
              price of water. To reduce the gap between supply and demand, water boards
              and communities are exploring a number of alternate water options to com-
              plement the existing urban water supplies, including wastewater recycling,
              rainwater harvesting, storm water recycling, exploring new groundwater
              sources, diverting agriculture water to cities, and the construction of new
              dams. If any or a combination of these sources are tapped, the supply curve
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              will move toward the right (S ), and urban people can pay a lower price, P .
              Wastewater, if treated to appropriate levels, has a huge potential to comple-
                                                                        0
              ment the existing water sources and bring down the price from P to P .
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              However, the costs of treatment need to be deducted from the benefits
              to realize the net profit from recycling and water markets.
              7.2.8 Urban Water Market

              The urban water market and pricing have the following components:
              (1) Cost of water supply: In most OECD (Organization for Economic
                  Cooperation and Development) countries and in the United States
                  water pricing is based on average cost pricing or marginal cost pricing.
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