Page 105 - Inside the Film Factory New Approaches to Russian and Soviet Cinema
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86 DOWN TO EARTH: AELITA RELOCATED
            was able to take to Germany and sell in order to raise funds for much-needed
            materials and equipment. 23
              But individual enterprise could not solve the problems of a whole industry and,
            despite formal nationalisation, foreign investment in Soviet production was actively
                                                          24
            sought in 1922  within the general strategy of NEP.  The  search proved
            unsuccessful, except  for WIR’s subsidiary, Aufbau, offering a 50 per cent
            investment in a new joint venture, to be known as Mezhrabpom-Rus. WIR may
            have hoped to infuse the hitherto conservative Rus studio with ‘ideological rigour’,
            but it was also clearly relying on Rus’s unique–in the Soviet context–capability to
            produce films which might make their way in domestic and foreign markets. An
            indication of Aleinikov’s priorities and enterprise is provided by the terms of the
            script  competition announced in  September 1923 (with a jury headed  by
            Lunacharsky in his capacity as chairman of the Artistic Council of Russfilm, as the
            company had now become):

              The theme may reflect the past and present of revolutionary and old-world
              Russia or contemporary life in either a realistic or a romantic treatment. But
              we do require fullness of content, clarity and entertainment in the plot, drawn
              in cheerful and wholesome tones, complexity of action unfolding within the
              framework of the beauties of nature, and a variety of experiences for the
              heroes. 25

            The list of suggested themes included in the advertisement offers a valuable insight
            into the generic possibilities and perceived needs as they appeared to Russfilm on
            the brink of its expansion:

             1. the Russian folk epic
             2. historical and epic tales with a heroic flavour
             3. the everyday life of the workers and peasants past and present
             4. contemporary everyday life (other than workers’ and peasants’)
             5. modernised daily life
             6. the everyday life of Nepmen
             7. adventure films and films of everyday life ‘on a USSR-wide scale’
             8. wholesome revolutionary detective films
             9. utopian films, such as a look into a happier future.

            Aelita, as the new company’s first prestige production, would actually combine no
            fewer than six of these themes in a novel imbrication, as if seeking to define the
            studio’s  whole field of  operations  and establish  its  distinctive approach to both
            conventional and controversial subjects.
              But Aelita was not in fact the first production to emerge from the new enterprise.
            One week before its release, Four and Five [Chetyre i pyat’, 1924] was reviewed in
            Pravda as a film ‘coming from Rus, the organ of Mezhrabpom’, in terms which
            established  the  pattern of response that would apply to many subsequent
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