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140 Chapter 4 Design for collaboration and communication

for a smaller organization such as a start-up com- teams. They put huge pressures on you because they
pany, inevitably there is lots of pressure to get things have huge pressures on them. You really have to
out the door quickly. Things are often very focused. work at effectively incorporating user studies find-
Whether large or small, however, I think one of the ings into the development process. This can be in-
hardest things I have found in working for corporate credibly challenging, but it's also satisfying to have
research is learning to work with the development an impact on real products.