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9       Rheology






        Introduction

        Rheology is the science  of the deformation and flow of matter, and its
        study  has  contributed  much towards  clarifying  ideas  concerning  the
        nature  of  colloidal  systems.  It  is  a  subject  of  tremendous  and
        increasing  technological  importance  -  in  many  industries,  such as
        rubber,  plastics,  food,  paint  and  textiles,  the  suitability  of  the
        products  involved  is  to  a  large  extent  judged  in  terms  of  their
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        mechanical  properties .  In  biology  and  medicine  (particularly
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        haematology)  rheological  behaviour  is also  of major  importance .
          The  most straightforward rheological behaviour is exhibited on  the
        one  hand by Newtonian viscous fluids and  on  the other  by Hookean
        elastic  solids.  However,  most  materials,  particularly  those  of  a
        colloidal  nature,  exhibit mechanical behaviour which is intermediate
        between  these two extremes,  with both viscous and elastic character-
        istics  in evidence.  Such  materials are  termed  viscoelastic.
          There are two general approaches  to rheology, the first being to set
        up mathematical expressions  which  describe  rheological  phenomena
        without undue reference  to their causes,  and the second,  with which
        the  following  discussion  is mainly concerned,  is to correlate  observed
        mechanical  behaviour with  the  detailed  structure of  the  material in
        question.  This  is  not  an  easy  task.  The  rheological  behaviour of
        colloidal  dispersions  depends  mainly  on  the  following  factors:
        1.  Viscosity  of  the  dispersion medium.
        2.  Particle  concentration.
        3.  Particle  size  and  shape.
        4.  Particle-particle  and  particle-dispersion  medium interactions.
        Because  of the  complications involved, this aspect  of rheology is still
        in  many  respects  a  mainly  descriptive  science.  However,  in recent
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