Page 213 - Introduction to Electronic Commerce and Social Commerce

196 6 Mobile Commerce and the Internet of Things

(d) What are the benefits of offering mobile apps to Hertz? (b) Discuss the role of m-commerce in retailing.
(e) As a customer, how do you feel about Hertz knowing (c) Discuss the lack of m-commerce strategy vs. its wide
where you are at all times? acceptance.
(f) Enter neverlost.com and identify recent services. (d) Why is m-commerce such a fragmented market?
View their companion. Write a report. (e) Why do retailers spend much of their IT budget on
2. Each team should examine a major vendor of enterprise- m-commerce?
oriented mobile devices (Nokia, Kyocera, Motorola; a (f) Discuss the impact of m-commerce on competition
Google company, BlackBerry, etc.). Each team will among retailers.
research the capabilities of the devices offered by each (g) What are the difficulties in managing mobile tech-
company and then present the findings to the class. The nology?
objective of the presentation is to convince the rest of the (h) What are the advantages of mobile payments?
class to buy that company’s products. (i) Research the major methods and vendors of m-pay-
3. Each team should explore the commercial applications of ments.
m-commerce in one of the following areas: financial ser-
vices (including banking); stocks; insurance; marketing
and advertising; travel and transportation; human resources CLOSING CASE: MOTOROLA ENTERPRISE:
management; public services; restaurants; and healthcare. WIRELESS SOLUTIONS FOR A HOSPITAL
Each team will present a report to the class based on their AND A MANUFACTURER
findings.
4. Each team should choose one of the following areas— Motorola (motorola.com) is one of the world’s largest enter-
homes, cars, appliances, or other consumer goods, such prise mobility companies. The company’s diverse operations
as clothing—and investigate how embedded micropro- are classified next.
cessors are currently being used. How will they be used
in the future to support consumer-centric services? Each
team will present a report to the class based on its Products and Services
findings.
5. Each team investigates a major intelligent personal assis- A large number of products and services are available. We
tant and presents its capabilities and advantages to the present only some here.
class. Prepare a comparative analysis. Relate it to Echo
from Amazon. The Major Enterprise Products
6. Indiana University, with 8 campuses, has over 110,000
students and over 18,000 employees, including faculty In 2015, Motorola’s major enterprise products included: bar-
and support staff. The information systems include the code scanners, interactive kiosks, mobile computers, tablets,
use of many BYOD mobile devices. Enter citrix.com/ RFID products, original equipment manufacturer (OEM)
products/enterprise-mobility.html and read the story products, two-way radios and pagers, enterprise voice and
about Indiana University. Watch the 2:28 min video titled data services, and wireless LAN (described next).
“Indiana University Customer Story” and conduct an For details, benefits, and case studies, see Motorola Solutions
additional search regarding how the university controls Enterprise (motorolasolutions.com/US-EN/Enterprise+
mobile device security. Write a report. (Start with the uni- Mobility; Note: Motorola Enterprise was acquired by Zebra.
versity’s IT services at uits.iu.edu/page/bcnh.) com).
7. Wireless cities and communities can improve people’s
lives and even reduce the digital divide. Find information The Major Wireless Solutions
on the research and applications of wireless (or smart)
cities. Check what is done in several countries (such as In 2014, the major wireless solutions offered by Motorola
India where hundreds of cities are becoming “smart”). were: indoor location, remote access, voice over wireless,
Also, see IBM’s global activities (Taft 2014). Use this as mobile application services, BYOD, cloud wireless, video
a class project where different teams cover different top- over wireless, and mobile data offload.
ics and countries. The wireless LAN products are: access, management, and
8. Watch the video titled “Technology Advances Fuelling security.
M-Commerce Today” (7:43 min) at youtube.com/watch?v= For details, benefits, and case studies, see Motorola Solu-
398EztRwPiY and answer the following questions: tions Wireless LAN Zebra Technologies, Inc. (zebra.com/
(a) What EC services are provided by m-commerce? us/en/products/networks/wireless-lan.html).