Page 214 - Introduction to Electronic Commerce and Social Commerce

References 197

The Industries Services Questions
1. Enter motorolasolutions.com and zebra.com and find
Motorola serves many major industries, including: manufac- case studies similar to the above that are related to restau-
turing, retail, hospitality, healthcare, education, utilities, pet- rants, cruise ships, salesforce automation, and education.
rochemical, transportation and logistics, and wholesale Relate the wireless system to the benefits for each case.
distribution. 2. Yodobashi Camera uses tags attached to boxes and con-
This hospital, which is affiliated with the University of tainers. Conduct a Google search to find other companies
Toronto, is a three-site community teaching hospital with that tag individual items.
5000 staff, physicians, and volunteers. To improve quality of 3. In what ways has patient safety increased in Toronto’s
care (e.g., ensuring that patients receive the correct medica- North York General Hospital?
tion), the hospital introduced an electronic health system 4. Find any enterprise applications that are provided by
which includes significant wireless subsystems. Moto rola’s competitors. Write a report.
The system, known as eCare, is based on wireless net-
work and advanced electronic mobile points of care. For
example, it includes a computerized provider of order entries, ONLINE FILES
a high-speed electronic medication administration system,
communication, and secured network access features. All Available at ecommerce-introduction-textbook.com
these have increased patient safety and quality of care. The
system facilitated teamwork of the staff in the hospital. To W6.1 Drivers of M-Commerce
read the case study, see motorola-latinamerica.hosted.jive W6.2 Representative List of Mobile Devices
software.com/servlet/JiveServlet/download/2452-1-6216/ W6.3 Mobile Workforce and M-Commerce Support
MOT_North_York_General_Hospital_CaseStudy_ W6.4 Application Case: NextBus—Superb Customer Service
EN_073012.pdf. See also Motorola Solutions for healthcare
(motorolasolutions.com/US-EN/Business+Solutions/
Industry+Solutions/Healthcare).
REFERENCES
A Supply Chain Example: Yodobashi Camera
of Japan Arthur, R. “Are We Really Going to Shop from the Apple Watch? What
Retail Apps are Trying to Achieve.” Forbes.com, May 7, 2015.
The company is one of Japan’s largest retailers of electronic
Austin, L. “Ford Motor Co. (NSYE:F) Energetically Grow and Invest in
goods. It has 19 stores with more than 850,000 items and Emerging Mobility Services-VeriFone Systems (NSYE:PAY).”
new products arriving almost every day. The products are Senecaglobe, (News Item) March 12, 2016.
supplied by hundreds of manufacturers and distributors. Barris, M. “Hertz App Blends Travel Planner, GPS to Enhance Rental
Experience.” Mobile Marketer, August 13, 2014.
Inventory levels must be sufficient to meet customer demands Basu, A and P. Didyala. “The Internet of a Billion Things.” The
and avoid lost sales. The effective management of the supply Economy Times, August 31, 2014.
chain, the warehouse, and the inventory is a critical success Bridges, R. Driverless Car Revolution: Buy Mobility, Not Metal.
factor. [Kindle edition] Seattle, WA: Amazon Digital Service, 2015.
Broussard, M. “AliveCor Announces Apple Watch ‘Kardia Band’ for
The company is using Motorola’s RFID-based warehouse Medical Grade EKG Analysis.” March 16, 2016. macrumors.
management solution, which operates in real time. RFID com/2016/03/16/alivecor-apple-watch-kardia-band (accessed
tags are pasted on all product boxes arriving from the suppli- March 2016).
ers. They are detected at the entry gate by the RFID readers Butcher, D. “Guide to Smart SMS Marketing.” A Mobile Marketer
and the information is transmitted automatically to the ware- Presentation. White paper (2011). neustar.biz/enterprise/docs/
whitepapers/digital-marketing/how-retailers-can-use-sms-to-
house management system. The result is reduced cost of drive-sales.pdf (accessed April 2016).
warehousing operation, flow of real-time information, mini- Chamberlin, B. “Wearable Computing: A 2014 Horizon Watching trend
mization of inventory-related problems, and increased cus- Summary Report.” IBM Expert Network, April 7, 2014. slideshare.
tomer satisfaction and sales. net/HorizonWatching/s11-wearable-computing-2014-horizon -
watching-trend-summary-report-01apr2014 (accessed March 2016).
Sources: Extracted from Motorola’s website. The cases Constantinou, A. and M. Sellebraten. “The Internet of Things is About
are condensed versions of: to Reshape E-Commerce.” Vision Mobile, December 9, 2015.
“Electronic TLC: Toronto Hospital Increases Patient visionmobile.com/blog/2015/the-internet-of-things-is-about-to-
reshape- e-commerce (accessed March 2016).
Safety with eCare Project” and “Yodobashi Camera Deploys
CSS Author. “10 of the Great Examples of Mobile Friendly Ecommerce
RFID Warehouse Management.” (All materials accessed Sites.” December 22, 2014. cssauthor.com/great-examples- mobile-
March 2016.) friendly-ecommerce-sites (accessed March 2016).