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Beginning to Craft Your Vision and Direction 129

Global Teamwork
All Colgate people are part of a global team, committed to working
together across countries and throughout the world. Only by sharing
ideas, technologies, and talents can the Company achieve and sustain
profitable growth.

Continuous Improvement
Colgate is committed to getting better every day in all it does, as indi-
viduals and as teams. By better understanding consumers’ and cus-
tomers’ expectations and continuously working to innovate and
improve products, services, and processes, Colgate will “become
the best.” 5

McKinsey & Company
The McKinsey Group describes its purpose and values in the following way:
What We Believe
We believe we will be successful if our clients are successful.
We believe that solving the hardest problems requires the best
people. We believe that the best people will be drawn to the opportunity
to work on the hardest problems. We build our firm around that belief.
We believe you can’t do one without the other. We believe these two
parts of our mission reinforce each other and make our firm strong
and enduring.
We believe in professionalism. For us this means to always:

■ Put the client’s interest ahead of our own. This means we deliver more
value than expected. It doesn’t mean doing whatever the client asks.
■ Behave as professionals. Uphold absolute integrity. Show respect to
local custom and culture, as long as we don’t compromise our integrity.
■ Deliver the best of our firm to every client as cost effectively as we can.
We expect that our people spend clients’ and our firm’s resources as if
their own resources were at stake. 6

The Mission and Values of Amgen, a California-Based Biotechnology Company
Our Mission and Values
Amgen strives to serve patients by transforming the promise of science
and biotechnology into therapies that have the power to restore health