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128 Just Promoted!

IBM’s Vision
The vision statement of International Business Machines (IBM) has changed
somewhat through the years. Its mission and vision statement is this:
At IBM, we strive to lead in the invention, development, and manufac-
ture of the industry’s most advanced information technologies, includ-
ing computer systems, software, storage systems, and microelectronics.
We translate these advanced technologies into value for our customers
through our professional solutions, services, and consulting businesses
worldwide. 3

Southwest Airlines’ Mission
The mission of Southwest Airlines is dedication to the highest quality of
Customer Service delivered with a sense of warmth, friendliness, indi-
vidual pride, and Company Spirit.

To Our Employees
We are committed to provide our Employees a stable work environment
with equal opportunity for learning and personal growth. Creativity
and innovation are encouraged for improving the effectiveness of South-
west Airlines. Above all, Employees will be provided the same concern,
respect, and caring attitude within the organization that they are
expected to share externally with every Southwest Customer. 4

Colgate’s Core Values
Our three fundamental values—Caring, Global Teamwork, and Con-
tinuous Improvement—are part of everything we do. They are the
foundation for our business strategy and are reflected in every aspect of
our work life.
Caring
The Company cares about people: Colgate people, customers, share-
holders, and business partners. Colgate is committed to act with com-
passion, integrity, honesty, and high ethics in all situations, to listen
with respect to others and to value differences. The Company is also
committed to protect the global environment, to enhance the communi-
ties where Colgate people live and work, and to be compliant with gov-
ernment laws and regulations.