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218 Chapter 6

Key Points

• There are a number of ways of ensuring that individuals apply knowledge such as
deriving user and task models in order to better match knowledge content to indi-
vidual knowledge workers ’ preferences and requirements.
• EPSSs, the Bloom taxonomies of cognitive, affective, and psychomotor skills, and
content chunking are all good means of providing learning and task support to knowl-
edge workers who apply knowledge and of optimizing the match between user needs
and the content that is to be applied.
• A KM organizational architecture needs to be designed, developed, and implemented
in order to facilitate knowledge application at the organizational level.
• Knowledge reuse is a good measure of how well valuable content has been preserved
and managed in organizational memory management systems.
• KSSs are tools that can assist in organizational knowledge use and reuse, typically
through some form of knowledge repository or intranet application.
• KM and e-learning share many of the same goals and processes and their integration
can help solidify the application of knowledge — the use, reuse, and continuous
improvement of both knowledge resources and learning objects in an organizational
repository.

Discussion Points

1. Discuss personalization and profi ling approaches to model knowledge workers.
How would you make use of more information about users in order to better target
valuable knowledge content to them? How would you increase the likelihood of their
applying the content?
2. When would you make use of which Bloom taxonomy? Provide examples of some
knowledge applications where each of the three taxonomies could provide useful
information.
3. What are some of the tools used in organizational memory management?
4. What are the key components that should be addressed by an organizational KM
architecture? Why are these critical for organizational knowledge application?
5. What is reuse and why is it an important measure of the success of KM within an
organization?
6. Why is knowledge application the most important step in the KM cycle?