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244                                                              Chapter 7



                 CoP Maturity Models
                 Maturity models have also been applied to the CoP life cycle. A CoP maturity
               model can serve as a good road map to show what steps need to be taken to move
               communities to the next stage. The CoP life-cycle model provides a good diagnostic
               to assess whether informal networks exist within an organization and if they do,
               whether they are recognized and supported by the organization. The life-cycle model
               (see   fi gure  7.3 ) shows that a community needs to have attained the maturing and
               stewardship of knowledge levels in order to begin creating value for its members and
               for the organization as a whole. The life-cycle model is particularly useful for aligning
               any new KM roles and responsibilities that will be needed in order to optimize KM
               efforts throughout the life cycle, for example, a knowledge journalist to help build,
               identify, and extract valuable content from community members; a knowledge tax-
               onomist to help organize content once it is being produced at a steady rate; and a
               knowledge archivist to help distinguish between content that should be stored or that
               is no longer considered active.
                    Organizational and KM maturity models help to assess the current level of knowl-
               edge sharing and knowledge activities within an organization. In situating a given
               company on a given maturity model, organizational change is greatly facilitated as it
               becomes easier to visualize what is needed in order to step up to the next level. It is


                                                     Phase 2: Value creation


                                          Knowledge taxonomist
                Value of
                content
                created                  Maturing    Stewardship

                                Coalescing
                                                          Transformation
                                       Knowledge
                                       journalist       Knowledge archivist
                            Potential

                                       Community maturity  Phase 3: Transition
                                       and productivity
               Phase 1: Identity
               Building trust

                 Figure 7.3
                 Community of practice maturity model
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