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Knowledge Management Models 81

Table 3.2
Wiig KM matrix

Type of knowledge
Form of
knowledge

Factual Conceptual Expectational Methodological
Public Measurement, Stability, When supply Look for temperatures
reading balance exceeds demand, outside the norm
price drops
Shared Forecast analysis Market is hot A little water in Check for past failures
the mix is OK
Personal The “ right ” Company has Hunch that the What is the recent
color, texture a good track analyst has it trend?
record wrong

Knowledge

Public Shared Personal

Coded, accessible Coded, inaccessible Uncoded, inaccessible

Passive Active Passive Active Passive Active

Library Experts, Products, Information Isolated Habits,
books, knowledge technologies sytems, facts, skills,
manuals bases services recent procedural
memory knowledge
Figure 3.9
Wiig hierarchy of knowledge forms