Page 123 - Literacy in the New Media Age
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112 LITERACY IN THE NEW MEDIA AGE



















































            Figure 7.2 Student drawing of a plant cell 2: the lens of the microscope

            the image partly protrudes into its heading, and the heading is very tightly linked
            to  the  written  text,  insisting,  as  it  were,  on  a  connectedness,  even  a  unity,  of
            writing  and  image.  Where  in  the  first  example  they  had  been  clearly  separate,
            here there is a real move physically to integrate them.
              The genre of the written text is that of procedure: a sequence of distinct (in
            this case numbered) steps which, when followed, will lead to the achievement of
            the  intended  aim.  The  social  relations  expressed  ‘in’  the  procedure  differ  from
            those in the recount. The recount told what happened, and the assumption was
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