Page 118 - Make Work Great

Growing Your Crystal

FIGURE 5.2 The multiplication of your potential reach by
adding another person to your crystal

YOU

Your role-modeling Directly influenced
Your first addition Out of reach
Addition’s role-modeling Indirectly influenced
Additional/unrealized Direct + indirect

tiple people independently recommend the same product; the cred-
ibility of the recommendation skyrockets.
Finally, remember that you only perceive a part of the overall crys-
talline network of your workplace. Those dotted lines that extend
off the page are the people who aren’t a part of your daily work life

but do exert influence within their own spheres. If your new partner-
in-culture is connected to some of these people, the effects of your
influence will go there too. Like a ripple in a giant lake, the changes

you’re role-modeling radiate beyond the limits of your awareness.
In Figure 5.2, enrolling a single person in your new patterns of
behavior means that your new cultural patterns gain indirect infl u-
ence over three people ( ), direct and indirect infl uence over three
people ( ), and unrealized infl uence over three additional people

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