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Chapter 10 E-commerce: Digital Markets, Digital Goods 445

perspective, its acquisition represents another phase for Android Features Foodspotting Photos, Foursquare Tips
in a long e-commerce journey, and illustrates the and In-App Review Capabilities,” PR Newswire, February 7,
2011; and Ron Lieber, “Zagat Survey Aims to Regain Its Online
difficulty of developing just the right business model
Balance,” The New York Times, November 13, 2010.
for your company.
Sources: Glenn Collins, “Google to Use Zag to Refine Local CASE STUDY QUESTIONS
Search,” The New York Times, May 30, 2012; Michael Liedtke,
1. Evaluate Zagat using the competitive forces and
“Google’s Giving Away Free Zag Ratings in Search Results,”
Associated Press, May 31, 2012; Samantha Murphy, “Google Plus value chain models.
Local Unlocks the Power of Zag, Mashable.com, May 30, 2012; 2. Compare Zagat’s and Yelp’s e-commerce business
Tim Carmody, “Google Buys Zagat to Reinvent Mobile Search models. How have those models affected each
Engine,” Wired, September 10, 2011; Adam Clark Estes, “Google company’s Web strategy?
Buying Zagat Makes Instant Sense,” Atlantic Wire, September
3. Why was Zagat’s content well suited for the Web
8, 2011; Leena Rao, “Zagat.com Relaunches With More
Free Content, Including Maps, Lists, Third-Party Reviews,” and for the mobile digital platform?
TechCrunch.com, February 21, 2011; Erik Berte, “As Online 4. Do you think Zagat’s decision to use a pay wall for
Competition Grows, Zagat.com Relaunches With More Free
its Web site was a mistake? Why or why not?
Features,” FoxBusiness.com, February 21, 2011; Ben Parr, “Yelp’s
Growth is Accelerating, Despite Increased Competition From 5. Will Zagat’s acquisition by Google make it more
Groupon & Google,” Mashable.com, February 17, 2011; “ZAGAT competitive? Explain your answer.

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