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KNOWLEDGE-INTENSIVE FIRMS   33

                            knowledge workers work alone, typically they work in teams of varying sizes
                            with varying degrees of inter-dependency. In addition, it is not always the case
                            that management in knowledge-intensive firms shares the same levels of skills
                            and expertise as the expert workforce they are trying to manage. Therefore,
                            knowledge workers’ demand for autonomy, in combination with an insufficient
                            understanding of the work being conducted in some instances, means that
                            management is typically not in a position to directly control or even manage
                            knowledge work processes. Therefore, it is perhaps more appropriate within a
                            knowledge-work setting to suggest that management’s role is to provide the
                            necessary  enabling context that will  facilitate knowledge work. Further evi-
                            dence for this is provided in more recent research conducted by Amabile et al.
                            (2004, 2005). Amabile and colleagues conducted research focused on the
                            cognitive aspects of creativity and adopted a social psychology methodology.
                            In total 222 knowledge workers, working in 26 teams across 7 companies
                            and 3 industries completed a daily questionnaire which sought information
                            to establish the relationship between positive affect (mood) and creativity.
                            A positive mood was found to be positively associated with creativity and this
                            lingered through to the following day (Amabile et al., 2005). Moreover lead-
                            ership behaviour was found to have a significant influence on subordinates in
                            that leader behaviours was found to precipitate subordinate perceptual and
                            affective reactions, which in turn influenced subordinate creative performance
                            (Amabile et al., 2004).

                            Knowledge base and working methods
                            Different types of knowledge worker rely, create, share and apply different
                            types of knowledge in their work. Thus in different knowledge work settings
                            distinctive ‘epistemic cultures’ can be found (Knorr-Cetina, 1999), epistemic
                            cultures being ‘those amalgams of arrangements and mechanisms. . . . – which,
                            in a given field, make up how we know what we know’ (Knorr-Cetina, 1999, p. 1;
                            italics authors own). Such cultures are characterized by different social, discur-
                            sive and material practices, including different levels of interaction with natural
                            objects, sign systems and so on. When we consider the different epistemic cul-
                            tures associated with different forms of knowledge work we start to appreciate
                            the ‘the complex texture of knowledge as practiced’ (Knorr-Cetina, 1999,
                            p. 2) and how this might differ across different knowledge work contexts.
                            Robertson et al. (2003) found significant differences in knowledge creating
                            practices across a scientific consultancy and a legal consultancy which was
                            explained in terms of institutionally embedded means of legitimating knowl-
                            edge across scientific and legal contexts. These included different emphases on
                            experimentation versus interpretation, different forms of personal networking,
                            and significant differences in the relative importance of codifying knowledge.
                            In scientific professions for example, claims to knowledge are legitimized by
                            the application of the scientific method (principally experimental) to natural
                            and biological phenomena. Once established and replicated through the scientific









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