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68 �  mAnAgIng the moBIle workForCe

                  core values, and acting based upon those things rather than blowing
                  with the wind.
                     Transformational and charismatic leaders have been studied ex-
                  tensively.  Transformational leaders have a compelling vision, are
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                  involved in advancing or improving society or the organization, and
                  have charisma. Leaders who are simply charismatic may or may not
                  transformationally advance society—think Hitler or Jim Jones—and
                  may or may not simply be self-serving. Transformational, charismatic
                  leaders, however, have vision and are focused on the future. They are
                  great communicators. They build trust in their leadership through the
                  strength of their conviction and self-confidence and by being com-
                  mitted to their followers’ needs and not simply their own self-interest.
                  They develop personal, strong bonds with their followers, in part by
                  being emotionally sensitive to their followers’ needs and by being
                  emotionally expressive. They are, in short, present in their work and in
                  the lives of their followers. Great leaders don’t have to have charisma,
                  as Jim Collins reminded us in Good to Great, but they do establish
                  leadership presence by building relationships .12
                     We started this chapter with Bill Avey, who demonstrated cutting-
                  edge telepresence technology for us. We end with Bill, who reminded
                  us  that  great  leaders  transcend  technology.  He  doesn’t  see  the
                  leadership role itself changing with the advent of more sophisticated
                  electronic tools, just that leaders will be thinking about different
                  things. A virtual leader, for example, will always have to work hard to
                  establish and communicate the vision but will do it using the tactics
                  that are available, even if that means putting a vision statement in his
                  or her virtual room—as Bill does—so that it pops up every time a
                  team meeting begins. “The good leaders I’ve seen end up figuring out
                  a way to be good leaders. I just don’t see the technology as making the
                  good leaders good. It’s that the good leaders figure out how to use the
                  technology.”
                     Until the day comes that technology becomes sophisticated to the
                  point that we can suspend belief enough to perceive that we are actu-
                  ally in the presence of another person halfway around the world there
                  will be a need for physical meetings. In the meantime, savvy leaders
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