Page 92 - Managing the Mobile Workforce

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▶ChApter Four

trust or Bust

Breaking trust Is the one thing that Can Immobilize
a mobile workforce Faster than a dropped Call

At the end of the day it is all about trust.
—Peter L. DeNagy, Samsung Telecommunications America,
senior director and general manager, U.S. Enterprise
Mobility Enablement 1

Bob Grassberger is an entrepreneur. He has owned several of his own
companies and has been the COO of a successful start-up, high-tech
knowledge management company. He has a doctorate in organiza-
tional learning and instructional technologies. He is smart as a whip.
He understands business. He knows all about economics. Yet manag-
ing a multimillion-dollar international project in multiple countries
challenged all his considerable skills. 2
Until recently, he led a $20 million project focused on building
capacity in Afghanistan. The objective was to enhance farm house-
hold incomes, create rural jobs, and improve rural livelihoods by

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