Page 49 - Mass Media, Mass Propoganda Examining American News in the War on Terror
P. 49

All the News That's Fit to Omit:
                        A Background to Pro-War Media






               Highlighting the power of the mainstream media to influence public opinion in
               favor of official agendas is not a high priority for many reporters, editors, and
               owners in the corporate press. When the media's power in shaping public opin-
               ion is addressed by joumalists and academics, it is often done through the use of
               stereotypes and romanticism that describe the media as a public watchdog and
               protector of the common good.  The New  York  Times,  for example, describes
               itself as "an  independent newspaper, entirely fearless, free of ulterior influence
               and unselfishly devoted to the public welfare."'  While the mainstream media is
               often idealized-as  seen in journalistic rhetoric-for   its alleged efforts to expose
               government lies and deception and uncover hidden  truths, it is less often de-
               scribed as an institution driven by ulterior motives such as profit.
                  The view of the American press as committed to muckraking and investiga-
               tive journalism is not the only description of the mainstream media. The emer-
               gence and prominence of "neutral,"  "value-free" journalism has also played an
               important role in  shaping the behavior of journalists,  editors, media  analysts,
               academics, media  owners, and  many  others in the pre  and post-9/11 periods.
               While  many journalists  speak  idealistically about the  mass  media,  they  also
               criticize media outlets in other countries for what they consider biased and un-
               professional  reporting.  The New  York  Times  criticizes Arab  newspapers  for
               "publish[ing] at the pleasure of their governments,"2 while the  Washington Post
               speaks about "the vicious anti-Americanism that drives the popular media of the
               Middle ~ast."~
                  Criticisms of Arab media outlets are juxtaposed with support for the Ameri-
               can mass media as committed to a "fair and balanced" brand of journalism (the
              Fox News  slogan) that mediates between opposing views on important political
               and social problems, and allowing Americans to choose from a variety of view-
               points by presenting "All  the News  That's  Fit to Print"  (the New  York  Times
               motto). CBS News  president Andrew Heyward  argues that, "There  is a long-
               standing  tradition  in  the  mainstream press  of  middle-of-the-road journalism
   44   45   46   47   48   49   50   51   52   53   54