Page 131 - Media Effects Advances in Theory and Research
P. 131

120    D. ROSKOS-EWOLDSEN, B. ROSKOS-EWOLDSEN, F. DILLMAN CARPENTIER

        Wyer, R. S., Jr., & Radvansky, G. A. (1999). The comprehension and validation of social
           information. Psychological Review, 106, 89–118.
        Yi, Y. (1990a). Cognitive and affective priming effects of the context for print advertise-
           ments. Journal of Advertising, 19, 40–48.
        Yi, Y. (1990b). The effects of contextual priming in print advertisements. Journal of Con-
           sumer Research, 17, 215–222.
        Zanna, M. P., & Cooper, J. (1974). Dissonance and the pill: An attribution approach to
           studying the arousal properties of dissonance. Journal of Personality and Social Psychol-
           ogy, 29, 703–709.
        Zwaan, R. A. (1994). Effect of genre expectations on text comprehension. Journal of Exper-
           imental Psychology: Learning, Memory, and Cognition, 20, 920–933.
        Zwaan, R. A., & Radvansky, G. A. (1998). Situation models in language comprehension
           and memory. Psychological Bulletin, 123, 162–185.
   126   127   128   129   130   131   132   133   134   135   136