Page 78 - Museums, Media and Cultural Theory In Cultural and Media Studies
P. 78

62   || MUSEUMS, MEDIA AND CULTURAL THEORY

                   seemed to change shade as the visitor moved through the space (Lissitzky 1984:
                   151). As the art historian Benjamin Buchloh has argued, this exhibition strategy
                   discouraged traditional practices of aesthetic contemplation and demanded a
                   new kind of behaviour in the presence of the work of art (1988: 86).
                     A closely linked strategy was to make the exhibit dependent on manipulation
                   by the visitor. In the Hanover cabinet, El Lissitzky placed artwork on sliding
                   panels and rotating drums. Also in Dorner’s museum, Moholy-Nagy’s ‘Room
                   of Our Time’, begun in 1930, contained the Licht-Raum Modulator or light
                   machine, which projected abstract patterns of light onto walls and ceiling when
                   visitors pressed a button. Kiesler’s adaptable  ‘L and T system’ (Leger und
                   Träger), first used at the International Exhibition of New Theatre Technique in
                   Vienna in 1924, placed images on display racks that visitors could adjust to
                   view. The exhibition designs Kiesler created for Peggy Guggenheim’s Art of
                   This Century gallery (New York) in 1942 allowed visitors to swivel or raise and
                   lower paintings by hand.
                     These art exhibitions often abandoned the traditional arrangement of art on
                   the wall and in frames. The release of the picture from its frame is connected
                   with the development of abstraction and the rejection of older artistic conven-
                   tions (such as perspective) which had made each picture a self-contained space
                   (O’Doherty 1999: 13–34). With his  ‘L and T system’ Kiesler removed two-
                   dimensional art into the middle of the display space itself, while the walls of the
                   building were left bare. The Dadaists, particularly Marcel Duchamp (who
                   worked with both Dadaists and Surrealists), had already experimented with the
                   disruption of the traditional salon style of hanging pictures. The First Inter-
                   national Dada Fair in Berlin in 1920 included slogans interspersed with the
                   pictures, and a model of a Prussian officer with a pig’s head suspended from the
                   ceiling. Duchamp hung coal bags from the gallery ceiling at the 1938 Inter-
                   national Exposition of Surrealism, and wove a mile of string across the exhib-
                   ition space at the 1942 First Papers of Surrealism exhibition (see O’Doherty
                   1999: 67–76 for more on these). His approach was far more confrontational
                   than Kiesler’s, not least because his exhibits were seemingly hostile toward the
                   viewers and the other works in the exhibition.
                     Another device Kiesler and Duchamp both used was the peephole. On
                   Duchamp’s instructions, Kiesler installed a peephole at the 1947 International
                   Exposition of Surrealism in Paris. Through it, visitors could view Duchamp’s
                   Le Rayon Vert (The Green Ray). In Kiesler’s ‘Kinetic Gallery’ at Art of This
                   Century, visitors could use a lever to reveal Breton’s  ‘poem object’, while
                   Duchamp’s  La Bôite-en-Valise could be viewed by peering into a hole and
                   simultaneously turning a very large wooden spiral. Herbert Bayer also used a
                   peephole in the Bauhaus 1919–1928 exhibition at the Museum of Modern Art,
                   New York in 1938–9 (Kachur 2001: 201; Huhtamo 2002: 8). In these examples,
   73   74   75   76   77   78   79   80   81   82   83