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Resourcefulness                                                109

                                   ture  discouraging  all  ideas  that  are  NIH  (not  invented  here).
                                   Somehow, ideas are seen as no good unless you thought of them
                                   first, a wholly brain-disregarding approach to learning!
                                         In  today’s  business  environment,  it  is  clearly  commercial
                                   folly not to be continually on the lookout for good ideas. When
                                   these are found, they will often be imitated and copied.
                                         Indeed, this is how your mind works. From your earliest days,
                                   when you were trying to copy the words you heard at home and
                                   then use them yourself, your brain has always been seeking to copy
                                   and imitate what it sees and hears. Then, as you grow up, you say
                                   things like “Show me how to do it, please,” to ensure that you are
                                   given the chance to imitate a friend or family member, and, later
                                   on, a colleague at work.
                                         It  is  important  to  make  widespread  use  of  this  important
                                   facility of the brain’s interest in imitation. This is a core tool of the
                                   Knowledge  Age,  where  intellectual  capital  is  the  most  important
                                   aspect of many organizations’ value. Paradoxically, now that ideas
                                   have become the currency of success, it is even more important that
                                   we copy and learn from other people’s. Whereas the theft of a thing
                                   leaves an obvious debt, the imitation of an idea simply breeds more
                                   ideas and leaves the original intact.
                                         To be successful, you need consciously to seek to put yourself
                                   in as many situations as possible where you are likely to be able to
                                   imitate  the  best  role  models.  This  requires  you  to  believe  in  the
                                   importance of this technique as a means of learning new things, rec-
                                   ognize the social skills needed to enable you to copy others, and be
                                   prepared to move around to make it happen as a regular part of
                                   your learning life.
                                         When Arie De Geus was launching Learning at Work Day for
                                   the Campaign for Learning at the headquarters of the British road-
                                   side assistance company the AA, he told a story, also related in his
                                   book The Living Company, which vividly illustrates the factors nec-
                                   essary for the skill of imitation to be effective in practice. At the
                                   start of the nineteenth century, milk was delivered to British homes
                                   in bottles without tops. Two of the country’s best-loved songbirds,
                                   the robin and the blue tit, both rapidly learned how to drink the
                                   cream that gathered at the top of the bottle. In the 1930s, however,
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