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112                                           Power Up Your Mind


                                  Given  the  importance  of  the  social  dimension  of  imitation,  the
                                  techniques outlined above would appear to be particularly impor-
                                  tant ones for you to acquire if you are to realize your potential.


                            LEARNING ONLINE

                                  The second most important attribute that Peter Honey and I dis-
                                  covered was the ability to learn online. For most of us today, this is
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                                  an inescapable element of our business lives. It is a subject where
                                  there is very little research into what works well and what does not.
                                        In  The  Future  of  Corporate  Learning,  a  survey  for  the  UK’s
                                  Department  of  Trade  and  Industry  in  2000  that  I  co-wrote,  we
                                  described  the  ways  in  which  e-learning  is  becoming  significant  in
                                  almost all of the large organizations we looked at. Many of these had
                                  opted to create corporate universities, often largely virtual. Many are
                                  increasingly  interested  in  how  people  actually  learn.  The  British
                                  company BAE Systems is a good example of this. With over 100,000
                                  employees across nine home markets throughout the world, it has

                                  not surprisingly decided to create a virtual university. It is significant
                                  that BAE has a faculty of learning alongside its international busi-
                                  ness school, its benchmarking and best practice center, and its more
                                  predictable engineering, research, and technology centers.
                                        In  2000,  the  UK  University  for  Industry  (Ufi),  the  first
                                  government-backed  e-university  available  to  people  of  all  educa-
                                  tional backgrounds, was launched. Through a network of learning
                                  centers  in  businesses  and  community  groups,  Ufi seeks  to  make
                                  learning available in short courses online. And, of course, there are
                                  many  corporate  universities  based  in  the  US  and  elsewhere  that
                                  have begun to offer electronic learning over the last decade.
                                        To try to find out more about this aspect of learning to learn,
                                  the Campaign for Learning, management consultants KPMG, Ufi,
                                  and Peter Honey Learning recently collaborated on a survey of atti-
                                  tudes to e-learning.
                                        Almost all of the people in our sample had participated in
                                  some kind of e-learning in the previous year. Their overall reactions
                                  toward e-learning were largely positive, with 90 percent feeling that



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