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168                                           Power Up Your Mind

                                  Try lots of different techniques:


                                  Working on your own and coming up with a list.
                                  Asking yourself questions about how they are similar in shape or
                                  colour or process or any other thing you can think of.
                                  Brainstorming.
                                  Focusing on one aspect of either of the two areas.
                                  Getting up, walking around, and seeing if the problem looks differ-
                                  ent when you are on your feet.


                                  The kinds of ideas you might have come up with would include:

                                  Both use money.
                                  You go to jail if you don’t pay up.
                                  There are risks involved.
                                  You “go round in circles” when playing Monopoly and when trying
                                  to save money.
                                  When you pass “Go” you get money and when you do something
                                  to cut costs you get money.


                                  If  at  any  time  the  connection  you  are  making  between  the  two
                                  items gives you an idea, capture it. What tends to happen is that to
                                  begin with the ideas are quite obvious. After a while the thinking
                                  starts to deepen. Someone might notice that the houses at one end
                                  of the board are cheaper than those at the other end. This could
                                  suggest to you that the best way of cutting costs would be for you
                                  to  move  offices  to  cheaper  ones  and  make  a  significant  saving,
                                  rather than spending so much of your time talking about making
                                  minor cuts.
                                        Games like these are a good metaphor for what needs to hap-
                                  pen in a creative organization. Peter Drucker talks of taking “a sys-
                                  tematic  leap  into  the  unknown.”  Certainly  there  is  much  that  is
                                  unknown,  but  equally  there  is  much  that  can  be  done  to  make
                                  creativity more systematic.


                               Try this technique out on some of your most pressing business issues and see what happens.
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