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Reflectiveness                                                  205


                              more so. At British Airways, for example, we believed the British public
                              wanted to accept us as a world airline, with world images as our symbols.
                              We were wrong and set about listening closely to what our customers and
                              the public at large were asking of us. The image has accordingly been very
                              successfully  adjusted  and  we  have  re-established  a  valuable,  productive
                              relationship with our customers.

                                   It  is  refreshing  to  read  such  sentiments.  All  too  often  we  hide
                                   behind experts. Shunryu Suzuki summarizes this attitude by say-
                                   ing: “In the beginner’s mind there are many possibilities, but in the
                                   expert’s there are few.” It is a sad fact of increased competence that
                                   it seems to make people less willing to consider other possibilities
                                   or alternatives. It is, therefore, even more important to ensure that
                                   as you become more technically skilled in anything, you keep your
                                   mind open to feedback from others and evaluation from yourself.


                                Here  are  some  other  barriers  to  reflecting.  How  would  you  overcome  them?  What  other
                                barriers would you add?


                              Barrier                                        Means of overcoming it

                              It’s difficult to admit to making mistakes
                              You may get into trouble if you admit your mistakes

                              It’s easier not to start a line of thinking that may lead to changes

                              Reflection is not real work
                              There is nowhere to reflect quietly

                              It’s hard work thinking about why things work and don’t work


                                   One of the subtle ways in which feedback can sometimes seem to
                                   be a burden is because of the word “back.” Busy people find it psy-
                                   chologically difficult to allocate time to looking at what has already
                                   happened, but are much more ready to invest their efforts in the
                                   future. (Of course, feedback is designed to help you avoid the mis-
                                   takes of the past as you move forward, but it does not always feel
                                   like that to some.)
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