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44                                            Power Up Your Mind

                                  failure, it may not help to tell them that in your eyes they are a suc-
                                  cess, because repeated failure is a sure way of lowering self-esteem.
                                        Telling someone who has low self-esteem to cheer up or be
                                  more confident or pull themselves together is very unlikely to help.
                                  What they need to do is reprogram their mind and come up with
                                  new mental models to see them through the difficult time.
                                        Martin Seligman has argued that it is important not to con-
                                  fuse  low  self-esteem  with  having  a  naturally  pessimistic  frame  of
                                  mind.  In  particular,  both  states  produce  a  feeling  of  perceived
                                  powerlessness that can pervade all aspects of life.
                                        Two approaches to raising self-esteem seem to work well: cog-
                                  nitive  behavioral  therapy  and  neurolinguistic  programming,  NLP
                                  for short. Both have the effect of creating a new mental model and
                                  hence  a  new  mood.  The  starting  point  of  both  approaches  is  an
                                  acceptance  that  you  are  experiencing  something  unpleasant  and
                                  that there are things you can do to improve the situation. You need
                                  to talk and think about what is on your mind, to try to put into
                                  words what you are feeling low about.
                                        Cognitive  therapy  improves  your  mood  not  by  working
                                  directly on it, but by working on the thoughts that have brought
                                  you there. To begin with, it is important to challenge your point of
                                  view and see other possible interpretations. Perhaps you are feeling
                                  hard done by about a particular job that you applied for and did not
                                  get.  It  may  actually  be  helpful  to  decide  that  the  interview  was
                                  unfair and that it was not carried out very well. Or you may have
                                  been feeling steadily undermined by your new boss. You may have
                                  made certain assumptions about this: for example, that you are no
                                  good at your job and that you must be doing things all wrong if
                                  your boss feels it necessary to intrude. Or there may be a defect in
                                  your superior’s character of which you need to be aware. Some ther-
                                  apists go on from here and help you to stop “beating yourself up”
                                  about it. By this, they mean that it is counter-productive to waste
                                  time blaming yourself when the cause is elsewhere.
                                        Another element of cognitive therapy is the close connection
                                  between feelings and thoughts. Interestingly, Susan Greenfield, in
                                  The Private Life of the Brain, puts feelings at the center of conscious-
                                  ness and what it means to develop your mind. This is a long way
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