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58                                            Power Up Your Mind

                                        Each person will have a different association and their moti-
                                  vation is likely to be affected accordingly.


                               What about you? Look at the chart below. A few of the words describing basic drives have
                               been filled in. Most have been left blank. Which of these drives are important to you in your
                               decisions to learn? Go through the 16 drives and honestly apply them to your own life.


                                                     EFFECT ON MOTIVATION
                                  Potentially positive   Potentially neutral           Potentially negative

                                                                               Avoiding distress



                                  Curiosity

                                  Family                 Family                Family



                                                                               Hunger









                                                                               Power

                                  Prestige









                                  Spirituality

                                  These powerful driving forces affect all of our lives. They help to
                                  determine what we buy and how we spend our time. They are par-
                                  ticularly interesting when applied to your learning, because learn-
                                  ing is so personal.
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