Page 109 - Purchasing Power Black Kids and American Consumer Culture
P. 109

94  .  Hemmed In and  Shut Out
































       Shops  on lower  Chapel Street, downtown New Haven.


          Development of nearby areas has encouraged the movement of moneyed
       shoppers  away  from  the  mall.  A prominent  local  development  com-
       pany,  Schiavone, has considerably perked  up the upper  Chapel  Street
       area, located  two  blocks above the mall and directly across  from part of
       the  Yale campus.  This  newly renovated  stretch  of shops  and  restaurants
       is now  distinctly upscale, housing downtown's priciest venues. Farther
       up, the rundown  Broadway area was rehabbed in the early 1990s with a
       $7.5-million  federal  grant  and  a  $1.9-million contribution  from  Yale
       (Charles  1994), siphoning  off whatever  upscale business remains  down-
       town and  relocating  it closer  to the  Yale campus.  Lower  Chapel,  which
       once housed a large Kresge's store  (Kresge's is the predecessor  of K-mart),
       is now home to discount stores and jewelry shops. Nearly all those  shop-
       ping on lower  Chapel are black and  Hispanic;  while shoppers  on upper
       Chapel and Broadway are racially and ethnically diverse, few are poor  or
       working class. As one person  who  had  grown  up in Dixwell, which  bor-
       ders the Broadway shopping  area,  said,  "We used to go down  there  to
       look  at the people walking funny!"  This remark  was accompanied  by a
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