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C
B CHAPTER FOUR
Steering the Ship and
Inspiring the Crew
Trust and Confidence in Senior Leaders
People join companies, but they leave managers.
—Conventional wisdom
Commitment is not to an organization, it is to the leader’s vision and to
the culture that follows on that vision.
—Jac Fitz-enz
: JOE: THE CEO TAKES A RISK
Joe had started out his career as a mechanical engineer, quickly
worked his way into project management, and had held a series of
progressively more responsible engineering management positions.
Respected for his technical knowledge and trusted by clients, he had
been recruited to head up a growing design engineering firm.
After two years as CEO, Joe had watched the firm’s business pipe-
line dwindle as it began to lose projects to the competition. He had
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