Page 78 - How America's Best Places to Work Inspire Extra Effort in Extraordinary Times
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                                     B     CHAPTER FOUR







        Steering the Ship and

        Inspiring the Crew


        Trust and Confidence in Senior Leaders






        People join companies, but they leave managers.
           —Conventional wisdom

        Commitment is not to an organization, it is to the leader’s vision and to
        the culture that follows on that vision.
           —Jac Fitz-enz





        :   JOE: THE CEO TAKES A RISK


        Joe had started out his career as a mechanical engineer, quickly
        worked his way into project management, and had held a series of
        progressively more responsible engineering management positions.
        Respected for his technical knowledge and trusted by clients, he had
        been recruited to head up a growing design engineering firm.
           After two years as CEO, Joe had watched the firm’s business pipe-
        line dwindle as it began to lose projects to the competition. He had

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